Domino’s Pizza Case Study

Domino’s Pizza is one of the largest pizza chains in the United States. It was founded in 1960 and currently has an estimated 9,000 corporate and franchised stores in 60 international markets and 50 US states. A Dominos Pizza case study discusses the history, products, corporate governance, advertising and international operations of Domino’s Pizza.

A brief description of the history of Domino’s Pizza can serve as a good introduction for a Domino’s Pizza case study. In 1960, Tom and James Monaghan purchased DomiNick’s, a small pizza store in Ypsilanti, Michigan, which was renamed as Domino’s Pizza Inc. in 1965. Next, a Domino’s Pizza case study should also discuss the corporate mission of the company which focuses on putting people first, demanding integrity, striving for customer loyalty, delivering fresh, quality pizza, encouraging positive energy and winning by improving results everyday.

A Domino’s Pizza case study should then examine the company's process of international expansion, noting the first international store and the additional 1000 stores, which all opened in 1983. A Domino’s Pizza case study should also list and briefly describe Domino's products, from their drinks to their desserts, breads, chicken, sandwiches, pastas, and their primary product, pizza. Lastly, the international operations of Domino’s Pizza in 60 countries including Canada, France, Germany, Indonesia, Korea, New Zealand, Singapore, Sri Lanka, and Venezuela should also be discussed in a Domino’s Pizza case study.

Before writing a Domino’s Pizza case study, it is advisable to review examples of other case studies such as Sony Corporation case studies, Adidas case studies, and Kudler Fine Foods case studies. Doing so will help you understand the type of information that should be presented in case studies. It is also important to locate reliable sources on Domino’s Pizza from service as well as read examples of Domino’s Pizza case studies for a more thorough understanding of the company and, consequently, a more informative Domino’s Pizza case study.



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