Member Poem

Despite its latest efforts to improve its transparency, many users still distrust the algorithm of the great social network, so Mark Zuckerberg's team has got down to work and has decided to publicize how it recommends content on Facebook and Instagram, which ones would you never recommend to your users and why.
These are the contents that Facebook will never recommend you
Recommendation guidelines for Instagram and Facebook content have been released , including a list of topics that will not be eligible to be recommended to users.
As the social network itself explains: “we make personalized recommendations to people who use our services in order to help them discover new communities and content. Both Facebook and Instagram can recommend content, accounts and entities (such as pages, groups or events) that users do not yet follow. Some examples of our recommendation experiences include "Pages you might like", posts in your news feed under the tag "Suggested", the section "People you might know" or "Groups you should join," among others. "
And to ensure that these recommendations do not amplify the scope of content that violates its own rules , Facebook has its own parameters:
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“ Through our recommendation guidelines, we work to avoid offering content that may be of low quality, objectionable, or particularly sensitive, as well as avoid making recommendations that may be inappropriate for younger users. our content guides are designed to maintain a higher standard than our community standards. "
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5 categories of content excluded
To make it clearer and help your social media marketing strategy , Facebook ensures that there are 5 categories of content that, although they are not completely violating any of its rules, will not be eligible for its recommendations . These categories are:
1. Content that hinders Facebook from fostering a safe community
This type of content includes content that is focused on self-harm or suicide, anything that shows violence, sexually explicit or suggestive posts, content that promotes the use of certain regulated products (for example alcoholic beverages or prescription drugs), as well as shared updates for any account that is not recommended.
It is obvious that if you handle a brand of products for adults, you should be very careful with the type of images you share on the social network, and the same happens for brands related to alcohol or tobacco. However, if you choose to share content from these types of pages even though your same page has not published the original content, you could lose preference when it comes to being recommended on Instagram or Facebook.
2. Sensitive or low-quality content about health or finances
This section includes content on cosmetic procedures that contain exaggerations regarding their properties or achievements, as well as those that attempt to sell products or services based on health-related claims, for example a dietary supplement that claims to help consumers lose weight.
Also included in this section are publications that promote deceptive business models, such as loans that are not clear in their specifications and that at the end of the day may have small print in terms of handling and collection.
3. Content that users don't like
This category may sound very confusing, however Facebook has clear guidelines, as it refers to content that includes:
• Clickbait
• Engagement Bait
• Contests and sweepstakes
• Posts that include links to misleading or low-quality landing pages or domains (for example, loaded with ads, with malware, that do not include the information the user was looking for in the first place, etc.)
Well, if your page is identified as clickbait , you will not have exposure as is logical to think, but it is worth mentioning the section on "Contests and giveaways" since it means that the Facebook algorithm will not suggest your promotions through its recommendation tools .
4. Content associated with low-quality posts
Refers to non-original content or content that is mostly reused from other sources, as well as news content that does not include transparent information about its authorship . Also, the contents of websites that get a disproportionate number of clicks on Facebook compared to other places on the web will not be recommended.
It is unlikely that commercial pages will reuse the content of others as is, however it is very important to note that if you have several Facebook pages and your strategy is to take updates from one and copy them exactly the same in others, you will limit your potential reach.
5. False content or hoaxes
This section includes statements that have been proven false by your fact- checkers , sharing false information related to vaccination , promoting the use of fraudulent documents, for example the use of false identifications, among others.
Beyond these 5 categories, Facebook avoids recommending accounts that have violated its community standards , those that have repeatedly shared content that violates its regulations, that have been banned from posting ads on Facebook or Instagram, as well as those accounts that are associated with offline movements or organizations that are linked to some type of violence.
And, an extremely important point, if you have decided to buy “likes” to boost your page, you definitely shouldn't do it: Facebook will also reduce the recommendation of those accounts that have carried out this type of practice, so it is not worth that risk, in addition to ruining your audience data.
While it is difficult to determine the real impact these limitations have on Facebook's social media reach, it is obvious that the greater the exposure, the better your results will be, so it is better to stick to the rules.